Google keeps fees on illegal ads – so what?

Much stuff on the newswires this morning about this – essentially that Google keeps the fees on ads which are illegal and pulled.  Clearly a big issue for us here in the UK in the run up to the Olympics, because selling tickets after purchase is illegal.  See for example this story on ZDNet.

Yes, I agree that pulling ads slowly is a bit naughty, but the outrage that Google keeps the fees is misplaced: it has provided a service, it is entitled to the fee.  Giving the money back would effectively penalise Google for an advertisers misconduct.

And if advertisers carry on … well, Wenlock and Mandeville will be round for a quite word. 

 

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