Hackers, brands and sponsorship

Anonymous and WikiLeaks today have made a bit of a splash in the press around Stratfor. There are some allegations in there that global brands have engaged Stratfor to undertake investigations of pressure/protest groups in the run up to major sporting events. Essential to work through the brand damage of activism, should it occur.

Ultimately a sponsorship contract is about mutual reflected glory, so it’s interesting to see these allegations. Perhaps ultimately a reflection of the desire to protect the value of a sponsorship deal, and it’s the global mega-sponsors who are contained in the allegations.

Whether these allegations are true remains to be seen, but it certainly puts another item on the contract due diligence checklist for us lawyers.

And I haven’t mentioned London, 2012 or Olympics once – good old me!


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