Hackers, brands and sponsorship

Anonymous and WikiLeaks today have made a bit of a splash in the press around Stratfor. There are some allegations in there that global brands have engaged Stratfor to undertake investigations of pressure/protest groups in the run up to major sporting events. Essential to work through the brand damage of activism, should it occur. Ultimately … Continue reading Hackers, brands and sponsorship


Consumer facing marketing – using sponsorship in sport

Went to a good conference today called Sport and the City, with a horse racing focus.  I'm a City kid, so not really acquainted with the horse racing world at all, but the principles of good marketing and commercialisation of rights in horse racing are sport- (and indeed sector-) neutral.   My thoughts from the day: First past … Continue reading Consumer facing marketing – using sponsorship in sport

Walpole – where luxury meets ecommerce

I was at the Walpole luxury e-commerce event yesterday and Guy, Julia and the team put on a great event with really high quality speakers.  There were speakers from many fashion and publishing brands as well as speakers from the technology and social media industries. Interestingly - and perhaps a sign of the times - … Continue reading Walpole – where luxury meets ecommerce


Seeing the deal in action

It's always nice when you work on something that is in the public eye - so lovely to see our client SBOBet's Bill Mummery with some very fine West Ham United footballers following working on the sponsorship deal.  Weird, how they didn't choose the photo with the lawyers in? http://www.whufc.com/page/News/0,,12562~1787372,00.html