Hackers, brands and sponsorship

Anonymous and WikiLeaks today have made a bit of a splash in the press around Stratfor. There are some allegations in there that global brands have engaged Stratfor to undertake investigations of pressure/protest groups in the run up to major sporting events. Essential to work through the brand damage of activism, should it occur. Ultimately … Continue reading Hackers, brands and sponsorship

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Consumer facing marketing – using sponsorship in sport

Went to a good conference today called Sport and the City, with a horse racing focus.  I'm a City kid, so not really acquainted with the horse racing world at all, but the principles of good marketing and commercialisation of rights in horse racing are sport- (and indeed sector-) neutral.   My thoughts from the day: First past … Continue reading Consumer facing marketing – using sponsorship in sport