I have always thought it's mighty important to be passionate about my work and have a passion that's outside of my work. So, here's a video from the great guys at Patagonia that makes me really smile ... Patagonia is a great company and it's a business founded on doing the right thing. If you've … Continue reading Let’s go a bit off message and enjoy the powder instead
Like that fabulous Nike advert used to say ... football, football, football (cue a fried egg). And I bit of IP. The ECJ has today has confirmed that there is no copyright in Football Dataco's fixture lists because there has been no "intellectual creation" in the process of creating the fixture list. It did not … Continue reading And I’m taking my football home – landmark IP case today
Anonymous and WikiLeaks today have made a bit of a splash in the press around Stratfor. There are some allegations in there that global brands have engaged Stratfor to undertake investigations of pressure/protest groups in the run up to major sporting events. Essential to work through the brand damage of activism, should it occur. Ultimately … Continue reading Hackers, brands and sponsorship
Much stuff on the newswires this morning about this - essentially that Google keeps the fees on ads which are illegal and pulled. Clearly a big issue for us here in the UK in the run up to the Olympics, because selling tickets after purchase is illegal. See for example this story on ZDNet. Yes, … Continue reading Google keeps fees on illegal ads – so what?
Went to a good conference today called Sport and the City, with a horse racing focus. I'm a City kid, so not really acquainted with the horse racing world at all, but the principles of good marketing and commercialisation of rights in horse racing are sport- (and indeed sector-) neutral. My thoughts from the day: First past … Continue reading Consumer facing marketing – using sponsorship in sport
It's always nice when you work on something that is in the public eye - so lovely to see our client SBOBet's Bill Mummery with some very fine West Ham United footballers following working on the sponsorship deal. Weird, how they didn't choose the photo with the lawyers in? http://www.whufc.com/page/News/0,,12562~1787372,00.html
The News of the World is in a bit of a spin - along with the raft of celebrities/sports stars who allegedly had their mobile phone voicemails hacked. I didn't think I'd ever use the words 'celebrity' and and 'Computer Misuse Act' in one line ... but you never know eh! So, News of the … Continue reading Hacking, it’s a curious thing …