Let’s go a bit off message and enjoy the powder instead

I have always thought it's mighty important to be passionate about my work and have a passion that's outside of my work. So, here's a video from the great guys at Patagonia that makes me really smile ... Patagonia is a great company and it's a business founded on doing the right thing. If you've … Continue reading Let’s go a bit off message and enjoy the powder instead

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And I’m taking my football home – landmark IP case today

Like that fabulous Nike advert used to say ... football, football, football (cue a fried egg). And I bit of IP. The ECJ has today has confirmed that there is no copyright in Football Dataco's fixture lists because there has been no "intellectual creation" in the process of creating the fixture list. It did not … Continue reading And I’m taking my football home – landmark IP case today

Consumer facing marketing – using sponsorship in sport

Went to a good conference today called Sport and the City, with a horse racing focus.  I'm a City kid, so not really acquainted with the horse racing world at all, but the principles of good marketing and commercialisation of rights in horse racing are sport- (and indeed sector-) neutral.   My thoughts from the day: First past … Continue reading Consumer facing marketing – using sponsorship in sport